• Develop effective pricing strategies
  • Benchmark costs compared to competitors through relative cost analysis
  • Apply conjoint analysis to understand what features customers value most
  • Understand the power of network effects to drive demand
  • Identify sources of competitive advantage through differentiation

About the Professor

Bharat Anand is the Henry R. Byers Professor of Business Administration for Harvard Business School and Harvard University’s Vice Provost for Advances in Learning. He is an expert in digital and corporate strategy, and has studied how new technologies affect what we watch, read, and hear—which you can learn more about in his book, The Content Trap: A Strategist’s Guide to Digital Change. He is a two-time recipient of Harvard Business School’s “Best Teacher” award.


Aspiring Marketing, Strategy, or Consulting Professionals

Explore the world of business through the lens of economics as you prepare for your next opportunity.

Those Considering an MBA

Prepare for the MBA classroom with the program Harvard Business School offers to incoming students.

Mid-Career Professionals

Understand how markets work and firms compete in order to develop successful business strategy.


Economics for Managers consists of approximately 60 hours of material delivered over an eight-week period. You can complete the coursework on your own time while meeting regular deadlines.

February 2022
Length:8 Weeks
Program Dates: 2/16/22 - 4/13-22
Cost: $1,600
Application Deadline: February 7


Economics for Managers applies fundamental economic principles to real-world business challenges. You will dive into topics like customer demand, supplier cost, markets, and competition. You will learn how businesses think about pricing, production, and differentiation. In the process, you will learn how to develop the beginnings of a competitive strategy that will lead to a business thriving over time.

Learning requirements: In order to earn a Certificate of Completion, participants must thoughtfully complete all 5 modules, including satisfactory completion of associated quizzes, by stated deadlines.



  • World-class faculty
  • Edge-of-your-seat online learning
  • Global peer collaboration and networking
  • Real-world, case-based learning

Harvard Business School Online offers a unique and highly engaging way to learn vital business concepts. Immerse yourself in real challenges faced by business leaders across a variety of industries. Economics for Managers takes you inside a growing online retailer, an events ticket broker, a multinational publishing company, and other firms evaluating market demand, wrestling with pricing strategy and trying to differentiate themselves. Step into their shoes, and discuss and debate the issues they faced with fellow learners from around the world.

Stories from Our Learners

Economics for Managers gave me a new lens to look at the business world using common economics concepts, such as demand-supply curves, elasticity, equilibrium, markets, and pricing.

Omkar Raut Software Engineer at VMware Inc.

Economics for Managers was immensely valuable. Hearing from founders and seeing the power of network effects through various case studies helped me see market opportunities through an entirely different lens. The market knowledge I acquired helped me refine and expertly craft research reports.

Asher Salik Student at New York University

The most impressive part of Economics for Managers was the case studies from a managerial perspective, including an analysis of a pharmaceutical company’s pricing of a drug and the ethics of measuring consumers’ willingness to pay for the medicine. Due to the cohort’s diversity in experiences and backgrounds, this discussion included the voices of the patient, the manager, and the policymaker.

Michael Denham Pre-Med Candidate at Louisiana State University

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Frequently Asked Questions

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Enrollment Eligibility

Our easy online application is free, and no special documentation is required. All applicants must be at least 18 years of age, proficient in English, and committed to learning and engaging with fellow participants throughout the course. We confirm enrollment eligibility within one week of your application.

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Earn Your Certificate

Enroll today in Harvard Business School Online's Economics for Managers course.